At F8, OTOY and Facebook launch partnership to produce affordable volumetric and interactive 360-degree video with six-degrees of freedom, creating the “workflow of the future” for virtual and mixed reality.

OTOY Inc. and Mattel today announced its partnership that will bring original episodic content, powered by OTOY’s cinematic rendering technology, to be used with the View-Master® VR Viewer. Launching in collaboration with Warner Bros. Consumer Products, DC Entertainment and Warner Bros.’ digital studio Blue Ribbon Content, DC’s iconic Super Hero Batman will be paired up with View-Master’s rich 75-year legacy and OTOY’s groundbreaking holographic rendering ecosystem, bringing unprecedented fidelity to the evolving language of narrative virtual reality storytelling via an experience based on Warner Bros. Animation’s Batman: The Animated Series.

OTOY and Samsung Electronics today unveiled a new way for brands to be a part of the VR revolution, and for people everywhere to better enjoy their browsing experiences in VR. At Samsung’s Unpacked press events around the world, the two companies revealed an improved browsing experience in Samsung Internet for Gear VR that allows web pages to specify VR environments that appear around the browser, or for users to choose their favorite VR vistas to enhance their browsing experiences.