OTOY Inc. and Mattel today announced its partnership that will bring original episodic content, powered by OTOY’s cinematic rendering technology, to be used with the View-Master® VR Viewer. Launching in collaboration with Warner Bros. Consumer Products, DC Entertainment and Warner Bros.’ digital studio Blue Ribbon Content, DC’s iconic Super Hero Batman will be paired up with View-Master’s rich 75-year legacy and OTOY’s groundbreaking holographic rendering ecosystem, bringing unprecedented fidelity to the evolving language of narrative virtual reality storytelling via an experience based on Warner Bros. Animation’s Batman: The Animated Series.

OTOY and Samsung Electronics today unveiled a new way for brands to be a part of the VR revolution, and for people everywhere to better enjoy their browsing experiences in VR. At Samsung’s Unpacked press events around the world, the two companies revealed an improved browsing experience in Samsung Internet for Gear VR that allows web pages to specify VR environments that appear around the browser, or for users to choose their favorite VR vistas to enhance their browsing experiences.

OTOY Inc. and Imagination Technologies are thrilled to announce a breakthrough hardware accelerated rendering platform that integrates Imagination’s PowerVR Ray Tracing technology with OTOY’s forthcoming OctaneRender 4 software for VR, games and cinematic content creation.

Disney announced Monday that OTOY will be participating in the 2016 Disney Accelerator. Through the program, our goal is to realize plans to create the first platform for holographic narrative experiences. Click to read the full story here.

OTOY Inc. today announced that Home Box Office, Inc. and Discovery Communications took an equity stake in the company to forge the development of next-generation media and content publishing platforms and services, fueling development and distribution of original holographic content to consumers across TV, mobile, web, social and emerging wearable technologies such as virtual and augmented reality.

OTOY today announced a colossal update to the OctaneRender ecosystem, including the pricing and availability of its highly anticipated OctaneRender 3 software and OctaneRender Cloud (ORC) rendering service, and a detailed roadmap outlining the future of Octane’s development towards a 4.0 release in 2017 with full integration of OTOY’s advanced real-time path tracing engine, Brigade.